好富顿：全球新Logo 发布

尊敬的客户：

　　I am pleased to share the new Houghton brand with you. Below is the new Houghton logo, the most visible element of our brand. Keep an eye out for it, as you will be seeing it worldwide.

　　我非常高兴与大家分享全新的好富顿品牌形象，下面就是好富顿新全球新的logo，它是我们品牌最鲜明的元素。若您留意的话，您将很快可以在世界各地看到这个新的logo。

　　The other key element in our brand is our tagline: “Fluid Partnerships Making a World of Difference.”

　　好富顿品牌的另一关键元素，即我们有了新的标语：

　　“Fluid Partnerships Making a World of Difference.”

　　The brand reflects the new face of Houghton, which, after numerous acquisitions, is a new company focused on serving you better than ever before. The new Houghton is staffed by associates from a diverse mix of experiences with broad-ranging talents, comprised of associates from the original company, recent acquisitions and new hires. They bring a fresh commitment to making Houghton the world leader.

　　新的品牌形象反映了好富顿经历了几次收购后的全新面貌：是一个致力于为客户提供更好服务的公司。并有着更多元化经验的员工。这样多元化的人才，包括公司原有的员工、并购公司的员工以及新加入的员工，为我们“成为最好”的承诺注入了新鲜的血液。

　　The updated brand represents Houghton’s dedication to provide you with truly global products and services, and it is a beacon that heralds our commitments to you:

　　更新后的品牌形象，代表着好富顿将继续竭诚为您提供真正全球性的产品和服务，它就像一座灯塔，传达着我们向广大客户的承诺：

　　•Product quality;

　　•产品质量；

　　•Technical innovation; and

　　•技术创新；以及

　　•Problem-solving expertise.

　　•解决问题的专业知识。

　　The logo retains our highly-recognized “H” and our orange and black color scheme, but it has been updated to reflect our vision for the future. The wave of the crossbar of the “H” represents fluids. That is the strongest element and reinforces Houghton’s key strengths of fluid innovation and quality. The circle around the “H” represents three important Houghton elements:

　　新的logo保留了被广泛认可的“H”字样, 以及橙-黑色的配色方案。新logo的改变，表达了我们对于未来的愿景。H字母中的波浪形即代表介质，这是logo中最有力的元素，强调了好富顿的核心优势，即是介质的研发创新及产品品质。H”外的圈状代表了好富顿的三个重要特点：

　　•The global reach of Houghton’s people, products and service

　　•全球范围的好富顿员工、产品及服务

　　•The fluid life cycle and green initiatives

　　•介质的生命周期循环及绿色环保理念

　　•Total commitment to service and support customers

　　•全心服务支持客户的理念

　　We will also be launching a new website shortly. It also has a new look and improved functionality so you have a great online experience.

　　同时，我们即将更新网站的内容。该网站将拥有全新的面貌和改进的功能模块，将带给您精彩的在线体验。

　　Rest assured that not everything at Houghton is changing. Neither your contacts and representatives have changed, nor have the great products you’ve come to rely on. Houghton is more stable and reliable today than we’ve ever been. We’re excited to prove to you that we are living up to our new brand.

　　请不要担心，并非好富顿的全部都在发生变化。您的联系人和服务代表并没有因此而改变，你所信赖的好富顿产品也不会因此而改变。如今的好富顿比过去更加稳定和值得信赖。我们将会向您证明，我们将不负好富顿牌的新形象。

　　If you have any questions or would like to share your thoughts on our new brand, please contact your Houghton representative or your local Houghton office. We look forward to continuing to serve you with the best fluids, products and services.

　　如果您对于我们的新品牌有任何疑问，或是想与我们分享您对好富顿品牌新形象的看法，请联系好富顿服务的销售代表或当地办事处。我们期待着继续为你提供最好的介质、产品和服务。

（好富顿中国总经理--陈春怀）

声明：本网站所收集的部分公开资料来源于互联网，转载的目的在于传递更多信息及用于网络分享，并不代表本站赞同其观点和对其真实性负责，也不构成任何其他建议。本站部分作品是由网友自主投稿和发布、编辑整理上传，对此类作品本站仅提供交流平台，不为其版权负责。如果您发现网站上所用视频、图片、文字如涉及作品版权问题，请第一时间告知，我们将根据您提供的证明材料确认版权并按国家标准支付稿酬或立即删除内容，以保证您的权益！联系电话：010-58612588 或 Email:editor@mmsonline.com.cn。